III Data Quality Forum 2025. Organic vs. Synthetic Data? A conference dedicated to data quality in research
On October 23, 2025, the III Data Quality Forum — one of the most important industry conferences devoted to data quality in research — will take place in the multimedia hall of the Faculty of Modern Languages at the University of Warsaw (55 Dobra Street). The event is initiated and organized by the technology company SoftArchitect. The KWKR law firm is a partner of the event, and Łukasz Wieczorek, partner at KWKR, will deliver a presentation during the conference.
The Data Quality Forum is an annual meeting of experts and practitioners dedicated to exchanging experiences and discussing the standards and future of data collection and use in marketing, media, social, and academic research.
The main theme of DQF 2025: Organic or synthetic data?
The world around us is changing faster than ever before. Along with the dynamic development of artificial intelligence, the entire landscape of market, opinion, and user research is evolving. Synthetic data — generated by algorithms and used to train models, optimize costs, and accelerate analyses — is appearing more and more often in research processes. Following this trend, hybrid models are emerging, combining organic data — collected directly from respondents — with synthetically generated data.
These changes bring about the need for new definitions, classifications, and standards. What does it actually mean for data to be synthetic? Where is the line between organic and synthetic data? How can we assess the quality of such data, as well as the research processes and tools that rely on them?
These are precisely the questions that will be discussed at this year’s Data Quality Forum. Under the theme “Organic or synthetic data?”, the event will bring together research industry leaders, representatives of agencies, academia, technology, and regulation. The goal is not only to exchange perspectives but also to develop joint conclusions and recommendations that will help everyone better navigate the new, complex data landscape.
We want the participants of the third edition of the Forum — regardless of their specialization — to leave with a deeper understanding of data quality in the AI era. This is not only a question of data sources but above all about trust, responsibility, and methodological transparency. This matters, because together we are shaping the future of the research world, emphasize the organizers, Rafał Sobczak and Grzegorz Kowalski from SoftArchitect.
Speakers and panelists
This year’s event, held both in-person and online, will bring together around 300 participants from over 80 organizations across Poland.
Experts from 13 organizations will appear as speakers and panelists: ARC Rynek i Opinia, Eurozet Group, Heurestica, Kantar Polska, KWKR Konieczny Wierzbicki i Partnerzy, Minds&Roses, MOC FM, National Centre for Culture, Norstat, Opinia24, PBS, SoftArchitect, and Zymetria.
Łukasz Wieczorek, partner at KWKR, will give a presentation titled “Where the AI Act does not allow, send synthetic data – a legal perspective”, followed by participation in the discussion panel “Organic or synthetic data?”.
Sponsors and partners
The main sponsor of the event is MOC FM, with Norstat as a sponsor. Event partners include the National Centre for Culture, Difference, PBS, Minds&Roses, Opinia24, Kantar Polska, and KWKR Konieczny Wierzbicki i Partnerzy.
The Faculty of Management at the University of Warsaw is the honorary patron, while Marketer+ and Marketing przy Kawie serve as media patrons. The event is organized and hosted by SoftArchitect.
Participation in the event, whether on-site or online, is free of charge, though the number of in-person seats is limited.
The full program of the III Data Quality Forum and the registration link are available at: https://forumjakoscidanych.pl/
