AI Transparency Obligations Are Already in Force. What Should Businesses Know? An article by Weronika Szachniewicz published in Dziennik Gazeta Prawna Since 2 August 2026, businesses using artificial intelligence have been required to comply with the transparency obligations introduced by the AI Act. The rules cover, among other things, chatbot interactions, emotion recognition systems, deepfakes and specific categories of AI-generated content. In her latest article published in Dziennik Gazeta Prawna, Weronika Szachniewicz, Attorney-at-Law and Associate at KWKR, explains the practical implications of these requirements for businesses. Who Is Affected? The article highlights the distinction between AI providers and deployers. In practice, transparency obligations may apply to companies using generative AI for marketing materials, publications, graphics, audio or video content, as well as…